The Best Marketing Campaign award is open to hotel, restaurant, leisure or food service operators that have launched innovative, creative and effective campaigns to promote their products and drive custom and business. Entrants will need to submit details of their campaign's strategic goal, deliverables and success criteria. Judges will be looking for clear and quantifiable campaign goals, measurable objectives, implementation details and evidence of return on investment. Entries in this category may be for an independent business, a single unit within a group or an entire group.